Downtown Cocoa Beach visitors will soon be greeted by a whimsical mid-century mural depicting a fresh look for downtown.
The mural, on the side of the Diamond Castle Jewelry building at 38 S. Atlantic Ave, will be visible to drivers approaching downtown from the south on A1A.
“Murals on Main Street” is a developing cultural and art program is spearheaded by Cocoa Beach Main Street program, a Florida Main Street Community and an accredited National Main Street program.
Cocoa Beach Main Street commissioned world renowned local artist David Rothman (davidrothmanart.com) to create the mural. Rothman’s work is featured on many Cocoa Beach buildings and businesses.
“David is unselfishly committed to the downtown community,” said Beth Javens, Executive Director of Cocoa Beach Main Street. “He understands what we are trying to accomplish with Main Street.”
The mural is funded in part by a grant from the Space Coast Tourism Development Council and Brevard Cultural Alliance. Diamond Castle owner Scott Levy donated use of the side of the building while the Benjamin Moore Company provided a generous donation for paint and supplies.
The vision for the mural was a partnership between creative specialist and long-time Cocoa Beach resident Bob Long and Cocoa Beach Main Street. “It was a collaborative effort and there are many people who helped get this project off the ground,” Javens said.
The mural is scheduled to be completed by early November. A ribbon cutting ceremony for the Diamond Castle will be held in November and will be attended by civic and community representatives as well as City of Cocoa Beach staff and officials. The City of Cocoa Beach contracts for select event services with the Cocoa Beach Main Street program.
For more information on this and other upcoming events log on to and like facebook.com/cocoa.beach.main.street.
Cocoa Beach Main Street, Inc. is a 501c-3 not-for profit. Cocoa Beach Main Street, Inc. advocates on behalf of issues affecting the economic vitality and cultural identity of downtown Cocoa Beach. It is an accredited National Main Street Community. Read more about the organization at mainstreetcocoabeach.com